Every piece in the Pūpū ʻAlā print, for wāhine and kāne. Dresses, aloha shirts, tops, a polo, a skirt, pants and shorts. Pūpū ʻalā is a Hawaiian name for the patterned cone shells found in Hawaiʻi waters, including varieties found nowhere else, which is why we drew these rather than the shells that turn up on every island souvenir. Read its full story below. Shop the collection, or visit us in store.
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